On The Rocks

Logo and Branding

We needed to create a refreshed logo and brand that aligned with On The Rocks’ evolving identity while honouring the legacy that long-time patrons still hold dear. The new direction had to feel bold and fresh, but also grounded in authenticity—something that could carry the venue forward for the next decade and beyond. Inspired by the vibrant signage and branding of Nashville’s Broadway and Edmonton’s iconic Neon Sign Museum, the vision was clear: design a brand that captures the energy of live music, nightlife, and community, and can translate seamlessly into a statement neon sign that draws people in from the street.

We built a brand rooted in personality. On The Rocks is approachable, fun, loyal, and proudly traditional—welcoming everyone from long-time regulars to new generations of live music lovers. The new identity had to reflect this balance of playful and serious, simple and layered. It had to feel human. Most importantly, it had to re-establish On The Rocks as Edmonton’s home for live music—a local icon that’s both timeless and in tune with what’s next.

Website

We needed to design a website that not only reflected the energy of the refreshed brand but also functioned as a powerful tool to help On The Rocks achieve its growth goals. The new website had to feel as dynamic and approachable as the venue itself—drawing in new audiences, keeping regulars engaged, and ultimately encouraging more bookings, more dining, and more good times at OTR.

Success meant more than just a fresh look—it meant building strong brand recognition and creating a platform that could grow alongside the business. This website isn’t just a digital presence—it’s a key part of evolving the customer base, connecting with new generations, and keeping the music going for years to come.

The rebrand reinvigorated On The Rocks’ presence in Edmonton’s nightlife scene, both visually and experientially. The new identity struck the right balance—honouring the venue’s legacy while creating fresh energy that resonated with new and returning guests alike. The updated website helped streamline bookings and event promotion, while the bold branding sparked renewed interest on social media and in the local community. Internally, the cohesive new direction gave the team a clearer sense of identity and purpose, setting the stage for long-term growth and a new era of unforgettable nights at OTR.

Check out the live site: https://ontherocksyeg.com/