Sherwood Flooring Case Study

What We Did

Branding, Web

The Client

Sherwood Flooring is a locally owned flooring company based in Sherwood Park, known for its inclusive values, trusted in-house installers, and strong community roots. With a reputation built on quality craftsmanship and customer-first service, Sherwood Flooring helps homeowners and businesses find flooring solutions that feel both practical and personal.

The Project

Sherwood Flooring approached Habit to rebuild its existing website on WordPress to better reflect the brand, improve usability, and support customer decision-making. The existing site was visually outdated, difficult to navigate, and lacked clear calls to action. Customers frequently relied on the gallery to explore flooring options, but limited product details made it harder to move from inspiration to inquiry.

The project focused on creating a modern, mobile-friendly website that was easy for customers to navigate and simple for the Sherwood Flooring team to update internally. Throughout the redesign, emphasis was placed on authenticity, highlighting the people behind the business and the values that set Sherwood Flooring apart.

Goal

The primary goal was to create a user-friendly, visually engaging website that clearly communicates who Sherwood Flooring is and what makes them unique. The new site needed to deliver strong brand positioning, guide users toward key actions, and perform seamlessly across all devices, especially mobile. Additional objectives included showcasing their trusted in-house installers, strengthening their local Sherwood Park presence, and creating a more informative, filterable gallery with product details and customer imagery. The site was also designed with future growth in mind, allowing for ongoing technical support, hosting, security updates, and optional photo and video content to further enhance storytelling.

Logo Refresh

As part of the brand evolution, Sherwood Flooring’s logo received a subtle refresh to better reflect the company’s modern, customer-first approach while maintaining its trusted local roots. The update refined typography, improved balance and spacing, and strengthened overall legibility across digital applications. Rather than a dramatic redesign, the goal was thoughtful modernization, creating a mark that feels polished and professional while remaining approachable and recognizable within the Sherwood Park community. The refreshed logo now performs seamlessly across web, social, signage, and print, supporting a more cohesive and confident brand presence.

Website Design

The new website was designed with clarity, authenticity, and usability at its core. Built on WordPress, the site features a clean, modern visual system, intuitive navigation, and a mobile-first layout that prioritizes ease of exploration. The design emphasizes real imagery, local storytelling, and the people behind the brand, reinforcing Sherwood Flooring’s community roots and in-house expertise. A reimagined, filterable gallery allows users to browse flooring options with greater confidence, bridging the gap between inspiration and inquiry. Clear calls to action and simplified pathways guide visitors toward booking consultations or contacting the team, resulting in a more engaging and conversion-focused digital experience.

The Results

The redesigned Sherwood Flooring website delivers a modern, approachable digital experience that reflects the company’s values and craftsmanship. Improved navigation, clearer calls to action, and a mobile-first design make it easier for visitors to explore products, visualize flooring in their space, and connect with the team.

By highlighting real people, local roots, and trusted installation expertise, the new site better communicates Sherwood Flooring’s authenticity and value. The result is a flexible, easy-to-manage platform that supports customer engagement, strengthens brand identity, and positions Sherwood Flooring for continued growth.

Check out the live site: www.sherwoodflooring.ca

Web

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Branding

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